Metagals
{"type": "project", "title": "Metagals", "website": "https://www.notion.so/metagals/MetaHub-716cc5b58b0147b4bc7a242c0df4421b", "createdAt": 1681766935928, "credentials": {}, "description": "Paulina and Valeria, besides being partners in this project, have been friends for several years. As the years went by, they took different professional directions. Valeria focused on digital strategy specializing in the understanding of data and Paulina specialized in topics of community, marketing and Growth. Even though we belonged to very different industries (Foods, banking, Editorial, fashion & retail), the three of us started to notice that our industries and companies were becoming more and more interested in Web 3: Cryptocurrencies, metaverse, Nft's, among other things. For the same reason, we began to be interested and curious to learn and know what was happening with Web 3, and that's where Metagals was born.\n\nWe started investigating, and we realized 3 very important facts even as newbies in the subject:\n1.\tMost of the information that exists is available in English; that’s a limitation for people who do not understand this language (which is a high percentage in our region and makes the information hard to access).\n2.\tWe find communities where knowledge is shared, but at an intermediate or advanced level and the introduction to these spaces is intimidating and complicated if you are a beginner in the subject. It is a complicated onboarding, however, when someone close to you (a family member or friend) introduces you to the subject, it makes the accompaniment much easier and with greater confidence.\n3. There is a lot of mansplaining as most projects, communities, and initiatives are lead by men. This creates few safe spaces for women to learn, participate and get involved.\n \nMetagals is a project that was born with the objective of increasing the participation of women in Mexico and Latin America in Web 3. We do this by building experiences and safe spaces that allow more women who are newbies to discover, get interested, learn, and get involved in this industry and its evolution.\nWe want to continue encouraging knowledge and education for the women of our region, supporting them in their onboarding to Crypto & Web 3 so that they have tools and opportunities to be an active part in the development of this industry-led by men, and decreasing the gender gap that currently exists.\nWe started building the project in March of last year, developing the idea, the concept, the objectives, and the strategy. A very important pillar in our community is the content we create and share in our channels, because, for most women, Metagals is their first approach to web 3, therefore, it must be friendly & snackable content. We research, curate it, and intervene with analogies of trending topics related to our target to make it appealing and relevant to our community: Newbies women on web 3.  \n\nA  very important pillar of our project is the experiences.  We have 3 types of experiences: \n1) Face-to-face experiences: Through our \"Drink & Learns\" we create free spaces of inspiration and networking for women and invite them to learn the basics of Web 3 topics. These experiences are completely free for the community and take place in different locations in Mexico City, creating atmospheres of coolness, more intimate spaces, and closeness. Each D&L is focused on a specific topic, and we invite speakers to share their knowledge and experience on the subject. As of today, we have hosted D&Ls with the following topics: Intro to Web 3, NFTs, Bitcoin, Intro to Crypto and Metaverse, with a reach of more than 50 women per session, the three events sold-out in an average of 10 minutes, and we had a waiting list of more than 60 women with a no-show rate of 2%. \nhttps://drive.google.com/drive/folders/1274dj-kDrVLZCO7gQ1pIhQ-dnMsQNUru?usp=sharing\n\n2)Virtual experiences: Our community is growing day by day and many women live in different states of Mexico and in Latin American countries such as Colombia, Argentina, and Peru, among others. With this context and to ensure that geography is not a limitation, we have created virtual learning sessions to connect with women around the world. In each session we address a specific topic from the hand of a specialist. We create a space to learn, for Q&A, and all the content is shared in our virtual library in Notion.\nWe also have Twitter Spaces to connect in a more playful way, generating conversation around Web 3 topics. We have created digital experiences focused on:  Nft's, Wallets, Near protocol & Metaverse with a reach of +120 women.\n\n3) Metalabs: The objective of these sessions is to implement what we have learned in theory, and start segmenting activities for the different interests and backgrounds. For example: Create your first Nft, Open your first wallet, and Make your first crypto investment, among other topics. This allows us to segment experiences to our community and the different interests that are being generated that allow offering something of more personalized value.  Our first Metalab was focused on NFT's, with a generative art workshop addressing 20 artists who want to enter this industry.\n\nOur community today has onboarde +300 mexican women and every meetup increases in size. We want to be able to have the resources to have bigger venues and be able to make education accesible and free for everyone.\n", "projectTwitter": "metagals_"}