{"title": "crossover", "logoImg": "bafkreihtee57ev7jqcqiube4cnh3b5gdchnasethxvg67dpjw7norsg67q", "website": "https://linktr.ee/crossover_xo", "bannerImg": "bafkreibe3htjgkqai6otwlz6xwynqyuthpi5gzpmruckx6mfs5ldicf2ve", "createdAt": 1717530332220, "credentials": {"twitter": {"type": ["VerifiableCredential"], "proof": {"jws": "eyJhbGciOiJFZERTQSIsImNyaXQiOlsiYjY0Il0sImI2NCI6ZmFsc2V9..bJBtdG3akCE3mn5uysK9BIYdpxH0JXs2cuudGYMpHO6qXDdQhkaghJLQDe1KnWq68mGzDkzc9JxENDTSzjMpBg", "type": "Ed25519Signature2018", "created": "2024-06-04T19:44:18.903Z", "proofPurpose": "assertionMethod", "verificationMethod": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC#z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC"}, "issuer": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC", "@context": ["https://www.w3.org/2018/credentials/v1"], "issuanceDate": "2024-06-04T19:44:18.903Z", "expirationDate": "2024-09-02T19:44:18.903Z", "credentialSubject": {"id": "did:pkh:eip155:1:0x6233acf7DCe94A97B0A5653A3fce788F9B1E2B49", "hash": "v0.0.0:dAaz83b5LbxNOOpCsVzzxL3ZAkxYx++V0+jCes9EMh4=", "@context": [{"hash": "https://schema.org/Text", "provider": "https://schema.org/Text"}], "provider": "ClearTextTwitter#crossover_xo"}}}, "description": "Crossover is a comedy web3 series aiming to revolutionise the creator economy by blending traditional content creation with blockchain tech.\n\nSet in a 2D animated universe crossover tells the story of SEI, bringing us all together through one giant crossover episode and fart jokes.   Across a series of connected videos they will eventually fit together like a puzzle, telling the larger story of web3, the internet and maybe life as we know it.\n\nThink: South Park had an orgy with Bojak Horseman, Bic Little & you.\n\nThe crossover world acts as our cultural weapon to engage and educate new audiences through storytelling. Our target is just within SEI, or within web3, but the world at large, eventually planned to feature and onboard whoever is in pop-culture, enabling us to reach and connect with audiences all over the world through storytelling.  \n\nWeb 3 is being utilised to make content creation better - in every way that we can, like enabling community control and engagement, exploring new intellectual property models, the production process,  creating new formats of storytelling and leveraging blockchain for sustainable financial solutions & ownership.   \n\nOur vision extends beyond this series, culminating in a platform to help creators launch and succeed in the creator economy, bridging their existing audiences and content into this transformative technology.\n\n\nThe little yellow door that could. \n\n\n---\n---\n\n\n# Value for SEI Community:\n\n\n\n- **Building of SEI Characters & Lore**: Crossover features beloved SEI characters and beyond, creating lore and stories that add depth to other projects. This enriches SEI with meaningful content, acting as a cultural bridge to onboard new members.\n\n- **Onboarding Web2 Creatives and Audiences**: By experimenting with Crossover content and processes, we aim to create a framework and platform that can onboard more creatives and audiences from traditional web environments into web3, expanding the SEI community through innovative practices.\n\n- **Hyper-Relevant Comedy and Social Commentary**: Crossover delivers entertaining and thought-provoking content that embraces meme culture and provides social commentary. This approach allows for mass reach and breakthrough into both the wider web3 ecosystem and traditional web2 platforms, making SEI a central hub for engaging and relevant discussions.\n\n- **Community Collaboration**: Crossover involves the SEI community in developing narratives and content, fostering ownership and engagement. By collaborating with the broader web3 ecosystem, it strengthens the community and brings in new members through joint projects.\n\n- **Creative Tools and Learning Opportunities**: Crossover produces assets, illustrations, and animation rigs, providing these resources to individuals and other projects, pushing them into new fields. It hosts live streams for collaborative learning, empowering members with the tools and knowledge to create their own content and enhancing skill development.\n\n- **Aiming to Utilize and Disrupt the Creator Economy**: Crossover plans to integrate traditional content creation with innovative blockchain technology, exploring new funding models and storytelling techniques. This aims to provide a comprehensive platform for creators, transforming content monetization and distribution, and attracting new talent to SEI.\n\n### Overall Impact\nCrossover aims to enhance the SEI community through engaging content, collaborative storytelling, and innovative models. By bridging web2 and web3, it seeks to attract new members, foster a vibrant community, and revolutionize the creator economy, positioning SEI as a leader in the evolving digital landscape.\n\n\n---\n---\n\n# Crossover so far\n\n\n\n\nSince our mint, Crossover has been making waves in the SEI ecosystem. Here’s a list of everything we've achieved so far:\n\n- **Empowering Community through Collaboration**: We’ve teamed up with various projects to weave engaging stories and animations, bringing characters and lore to life.\n- **Experimenting with Live Streams**: We’re exploring new ways to create together and have fun through live streams, content & art.\n- **Innovative NFT Experience**: Partnered with Orbiters for a future dynamic NFT experience that stores all versions on-chain, pushing the boundaries of what’s possible.\n- **Resource Development**: In just a short span, we’ve focused on crafting content and animation resources for SEI communities, empowering them to unleash their creativity and engage more deeply.\n- **Decentralized Creativity**: We've had community members voice characters, create art, and explore new ways to collaborate, showcasing the power of decentralized creativity.\n- **Cultural Impact**: Our community has been actively making their own memes and animations using shared resources. The Crossover door has already appeared in a number of collections as derivatives, and we have a loyal community of enthusiastic supporters.\n- **Broader Ecosystem Collaboration**: We have been building relationships with other parts of web3 behind the scenes to bring SEI lore and characters to new places.\n- **Research and Development**: Behind the scenes, we are researching and developing new tools such as staking mechanisms and art updates to enhance the project further.\n- **Metrics**: We've reached new audiences and engaged current ones with over 1k organic followers, a high engagement rate of 12%, over 100k impressions, 15k video views, and 1k reposts in just over a month. Additionally, we've ranked as a top 10 NFT collection by monthly volume.\n\n---\n---\n\n# Future initiatives to drive user adoption and participation\n\n\n\nCrossover has several exciting initiatives planned to drive user adoption and participation:\n\n- **Collaborative Content Creation**: We will continue to collaborate with and elevate other projects, providing a great way to showcase SEI and highlight what's happening here.\n- **Enhanced Content Creation**: We're exploring ways to use blockchain technology to enhance content creation and audience interaction. This includes experimenting with concepts like staking and creative collaboration specifically tailored to the creator economy.\n- **Art and Story Updates**: As the story progresses, we'll roll out art updates, creating a dynamic and evolving entertainment experience.\n- **Wider Web2 and Web3 Partnerships**: Building on our existing relationships, we'll engage in partnerships across both web2 and web3 ecosystems to bring SEI lore and characters to new audiences.\n- **IP Licensing and Partnerships**: We plan to experiment with IP licensing and partnerships, fostering mutual growth through decentralized creativity.\n- **Onboarding Platform**: Our long-term goal is to use the platform we develop through Crossover to onboard the wider creator economy into web3. By leveraging our innovative storytelling techniques, community engagement, and blockchain technology, we aim to create a comprehensive platform that helps creators and audiences transition seamlessly into the web3 ecosystem.\n\nThese initiatives are designed to push the boundaries of what's possible in the creator economy, driving both adoption and participation within the SEI community and beyond. Our overarching aim is to continually experiment with technology and creativity to innovate and elevate the creator economy, finding new ways to engage and grow our community.\n\n---\n---\n\n\n# Crossover roadmap & milestones\n\n\n### Phase 1: Content Creation and Social Growth\n\n**Description**: This phase focuses on continuously producing web3 content such as animations, stories, live streams, and exploring various media formats like spaces and podcasts. It involves providing tools and resources to the community and other SEI projects, fostering education and community building. The aim is to experiment with decentralized creativity, enabling community-driven content creation. Initial funding will support content production, subscriptions, licensing, AI tools for efficient production, and paying creators.\n\n**Key Milestones**:\n- **Content Creation and Experimentation**: Launch initial set of web3 content (animations, stories, live streams).\n- **Community Engagement and Feedback**: Conduct live streams and community events to gather feedback.\n- **Expansion into New Media Formats**: Explore spaces, podcasts, and other formats.\n- **Supply SEI Projects with Tools**: Provide animation and illustration tools, such as rigs, to SEI projects and the community, helping them create their own content and achieve their goals.\n\n**Grant Use**: Funding for content production, animation resources, live streaming equipment, marketing and outreach, community event organization, equipment, software, production costs, and providing tools to the SEI community.\n\n### Phase 2: Collaborations and Onboarding\n\n**Description**: This phase aims to collaborate with web2 and traditional media projects, featuring them in content to onboard their audiences. It focuses on building relationships and partnerships to bring SEI lore and characters to new places, expanding the community. Funding will be used for partnership development, collaborative content production, and outreach.\n\n**Key Milestones**:\n- **SEI Partnerships**: Collaborate with SEI projects to create joint content and onboard new audiences.\n- **Web3 Partnerships**: Partner with web3 projects to expand the community beyond SEI.\n- **Web2 and Beyond**: Engage with web2 and traditional media projects to bring their audiences into web3.\n\n**Grant Use**: Funding for partnership development, content production costs, outreach and engagement, integration tools, marketing, and onboarding resources.\n\n### Phase 3: Platform Development\n\n**Description**: The goal of this phase is to design and develop the Crossover platform to facilitate decentralized creativity and community engagement. It includes launching a beta version to gather user feedback and refine features, followed by the official launch with full functionality and robust community features. Funding will support the design, development, testing, and promotion of the platform.\n\n**Key Milestones**:\n- **Platform Design and Development**: Create the initial design and begin development of the Crossover platform.\n- **Beta Launch and Testing**: Launch beta version of the platform, including community engagement tools and blockchain integration.\n- **Full Platform Launch and Growth**: Officially launch the Crossover platform, with full functionality and robust community features.\n\n**Grant Use**: Funding for hiring developers, UI/UX designers, and project managers, continued development, beta testing, user feedback collection, final development costs, marketing and promotion, and ongoing community support.\n\n### Timeline & Viability\n\nThe timeline for these phases is highly dependent on potential funding offers either via community or other methods. No funding means slower and bootstrapped, with potential to reach no further than Phase 1 which is telling the crossover story until it is no longer financially viable (as any entertainment property exists). Funding support means speed and potential higher scalability.  Each phase is designed to either progress simultaneously or seperately, with priority given to content creation and social growth, followed by collaborations and onboarding, and finally, platform development. This phased approach ensures that each area can be developed effectively, driving user adoption and participation within the SEI community and beyond.\n\n**Phase 2+3 are mostly stretch goals via funding**: In the early stages of the project and without significant funding, the development of a comprehensive platform wouldn't be feasible. However, it is where we aim to get to. We believe we have the expertise and experience to create an innovative onboarding platform for the creator economy that isn't based on turbulent memecoins but instead on sustainable earning mechanisms for creators and audiences alike.\n\n\n---\n---\n\n\n\n# Crossover Team:\n\n\n### Wider team:\nThe Crossover team and network of creatives span many industries, all ready to work and build this project. From #1 charting musicians to award-winning content creators, comedians, and filmmakers, our team is equipped with a diverse range of skills and experiences. Like any good creative team, it is scalable to suit production needs and abilities and flex to whatever is required to make it happen.\n\n### Founder / Nev:\nNev's personal experience and achievements can be found on his website [Nev's Space](https://www.nevs.space/), including links to some past companies founded and more.\n\nNev has been a full-time content creator for many years, with a successful career as an entrepreneur launching multiple businesses. He has built numerous online communities, amassing over 100 million views, with a significant portion being long-form 10-minute+ videos on YouTube. His accomplishments include:\n\n- **Founded Struthless Studios**: An animation studio that has worked on numerous web3 projects, particularly during the 2021 bull cycle.\n- **Struthiverse on TikTok**: Created an animated universe that grew to 170k followers and millions of views in just three months.\n- **Struthless YouTube Channel**: Built to over 1 million subscribers.\n- **Step One**: Co-founded and created the brand identity for this underwear label, now a publicly listed company in Australia.\n- **Early Career Achievements**: Worked as an advertising strategist winning Cannes Lions and other awards, collaborating with global brands like Gatorade, Samsung, Dyson, Shopify, Canva, Airbnb, and more.\n- **Collaborations**: Worked with an extensive list of admired individuals and brands, further showcasing a versatile and impactful career.\n\nNev's diverse background and proven track record in both content creation and entrepreneurship make him well-suited to lead and innovate within the Crossover project. His ability to build and engage communities, coupled with his strategic thinking and creative skills, ensure that Crossover will be a pioneering force in the creator economy.\n\n", "logoImgData": {}, "bannerImgData": {}, "projectTwitter": "crossover_xo"}