{"title": "Field", "logoImg": "bafkreiala5pqvvuga6e6ayxeyrttfwmtpkvdny4kexyftevp2dv43zdl34", "website": "https://usefield.xyz", "bannerImg": "bafkreiduji3tk3klyzcusazxmgb6vtrsbajjmhdzdnrl6xlzlxzxjmfxuy", "createdAt": 1699905626203, "credentials": {"twitter": {"type": ["VerifiableCredential"], "proof": {"jws": "eyJhbGciOiJFZERTQSIsImNyaXQiOlsiYjY0Il0sImI2NCI6ZmFsc2V9..WI3o-A9zFf5PeTSNYwD-xZwNbSZhj3oD3tjKr392m0tunf769-R7J-yj7cnSGtvA3nM3gJUMlTN682dc7CvwAQ", "type": "Ed25519Signature2018", "created": "2023-11-13T20:05:58.687Z", "proofPurpose": "assertionMethod", "verificationMethod": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC#z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC"}, "issuer": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC", "@context": ["https://www.w3.org/2018/credentials/v1"], "issuanceDate": "2023-11-13T20:05:58.687Z", "expirationDate": "2024-02-11T20:05:58.687Z", "credentialSubject": {"id": "did:pkh:eip155:1:0x04a24b6C18b97630f9b1Fbbc1CbB69424b4D6FBF", "hash": "v0.0.0:ZbT4F1cW6TaQBiRDexxyrsKdmMEsX6R0uFYePsZAMAs=", "@context": [{"hash": "https://schema.org/Text", "provider": "https://schema.org/Text"}], "provider": "ClearTextTwitter#minchi_p"}}}, "description": "One-liner: We are building a Web3 native product analytics tool that bridges off-chain and on-chain user journeys that require no SQL knowledge. With this tool, founders, PMs, marketers, and builders in the web3 space can extract clear and actionable insights from their users.\n\nVision: Field aims to bring the power of user analytics to web3 while respecting crypto's decentralised and anonymous ethos. Our mission is to empower builders to make critical decisions based on data-driven insights in the fast-evolving web3 ecosystem by providing clear and easy-to-use analytics to understand their users.\n\nProblem: Products that stick in the long run result from product optimisation decisions based on why, when, and how our users interact with the product. To create successful products, builders must make informed decisions based on concrete data, not just gut feelings. However, due to the lack of a web3 native tool, builders in the crypto space currently rely on fragmented and misleading off-chain and on-chain data dashboards that don't provide them with a holistic view of their users’ behaviour.\n\nSolution: The web3 component of on-chain wallet data tracking is a core component in creating a holistic product analytics native for crypto product builders. Without the on-chain analytics component, the tool we are trying to build will be no different to the existing web2 tools. Hence, we are not taking a Web2 framework and trying to justify a Web3 hype. Field's innovation lies in crafting a web3 native product analytics tool specifically designed for the complexities of blockchain. Unlike traditional web2 analytics tools that fail to recognize users' on-chain identities or adhere to the decentralized ethos of web3, Field's solution seamlessly integrates off-chain and on-chain data. With Field, builders can understand not just who visited their product but also who connected their wallet, how much they hold in their wallet, the age of their wallet, and even if they've used a competitor. This provides a nuanced and complete view of user interactions in the web3 environment.", "logoImgData": {}, "bannerImgData": {}, "projectTwitter": "minchi_p"}