{"title": "Roux", "logoImg": "bafkreihr7lbflohu6mam3z6acglxootjh3jcbgrb4sihugntriz2qazuce", "website": "https://www.roux.app", "bannerImg": "bafybeib5zx7jguggrjg7tats6snzi6uncpm6x4akqp54tr3tt3xjms4v24", "createdAt": 1699573476078, "credentials": {}, "description": "The culinary world has outgrown the recipe format. Finding and adapting recipes to fit your needs is frustrating, time consuming and risky. And despite our never ending hunger for food culture, creators struggle to monetize recipes because they’re stuck with either antiquated publishers or digital platforms that strip their value in exchange for views. Roux is a new culinary ecosystem that transforms the way we cook. Built on interactive and scalable recipes, Roux makes recipes as dynamic as cooking itself. \n\nThe core of Roux is a “living recipe” that captures the community’s valuable recipe variations as a second layer of content on top of the original recipe instead of shifting through comments, google searches and facebook groups. Living Recipes enable curation, a new monetization channel for creators to earn passive income. Once a consumer creates a new variation of a recipe, they can fork if off the original recipe to create new collections; Vegan Julia Child Classics, Michelin Star Meals at Home, Cookie Recipes for Crowds. Those recipes accrue value for both the curator and the original creator just like royalties on remixes or samples in the music industry. \n\nRoux embraces recipes as the building blocks of an expansive culinary universe. Because our gastronomic experiences span our kitchens to global culinary travels, grocery stores to restaurant tables, Roux’s recipe provenance ensures monetization up and down the chain of value creation. \n", "logoImgData": {}, "bannerImgData": {}}