{"body": "### Summary\n\nThe 'VRBS Brasil' project aims to establish a strong and authentic presence of the VRBS ecosystem in Brazil, a country with one of the most vibrant urban art, skateboarding and street culture scenes in the world. As an ambassador for Bless Skateshop and an active participant in the Nouns and Gnars communities, I propose to create a hub of activities that will connect Brazilian creators to the VRBS movement. The project will have three main pillars, all using skateboarding as a fundamental tool for engagement and connection: In-Person Events: Organization of monthly skateboarding sessions followed by Web3 workshops in São Paulo, alternating between the Margarida de Menezes Square rink, Bless Skateshop and other iconic spots in the city. Skateboarding will serve as an initial aggregator, creating a relaxed and authentic environment to introduce VRBS concepts. Educational Content in Portuguese: Development of explanatory materials about VRBS, NFTs and DAOs adapted to the Brazilian context and in Portuguese, with examples and use cases related to skateboarding culture, facilitating access for communities that face the language barrier. Onboarding Program: Creating a mentoring system where more experienced Web3 skaters guide newcomers, with a special focus on young people from peripheral communities. We will use the universal language of skateboarding to break down initial barriers and build confidence before introducing more complex Web3 concepts. This project will not only expand the reach of VRBS, but will also enrich the ecosystem with the unique diversity and creativity of Brazilian skateboarding culture, creating an onboarding model that can be replicated in other urban communities globally.\n\n### Short Term Goal\n\nIn the first three months of the project, I intend to achieve the following concrete goals: To hold 3 skate sessions + Web3 workshops at Praça Margarida de Menezes, with a minimum participation of 15 local skaters per event, documenting each session through NFTs on the Zora platform. To produce a series of 3 tutorial videos in Portuguese about VRBS, explaining everything from creating digital wallets to participating in votes and proposals, specifically adapted for the Brazilian skate community. To establish a Telegram/Discord group with at least 20 Brazilian skaters initially, interested in VRBS, creating a safe space for questions, sharing experiences and mutual support. To fully onboard at least 10 skaters (including creating wallets, first NFT purchase/mint and participating in at least one proposal or vote), who will serve as multipliers in their own communities. Create a collaborative map identifying 5 new skate spots in São Paulo with potential for VRBS-related artistic interventions, laying the groundwork for future collaborations between skaters and urban artists.\" These goals are specific, measurable, achievable in the short term and directly related to the proposal of using skateboarding as an entry tool into the VRBS ecosystem in Brazil.North Star\n\nThe long-term vision or ultimate goal of the project.\n\n### Author\n\nI am the founder of Bless Skateshop, a space that combines a skateshop and a barbershop located in the North Zone of São Paulo since 2012. My trajectory unites three fundamental elements for this project: skate culture, community impact and experience in Web3. Relevant experience: 12+ years as an entrepreneur in the São Paulo skate scene, building an active community around Bless Skateshop. Organizer of regular skate events and maintenance of Praça Margarida de Menezes, a historic spot for skateboarding in São Paulo. Pioneer in the integration of Web3 in local businesses, being one of the first establishments in São Paulo to accept cryptocurrencies (HBD, USDC, BTC) as a form of payment. Active participant in the Nouns, Gnars and SkateHive communities since 2024, with experience in creating NFTs on the Zora platform documenting local skate culture. Grant recipient from NounsDAO (Prop 24) and [Flows.wtf](http://Flows.wtf), with a proven track record of project execution and transparent accountability. Has delivered over 75 social haircuts and 30+ Web3 onboardings for local community members. My unique position as a bridge between authentic Brazilian street culture and the Web3 ecosystem qualifies me to lead this expansion of VRBS into Brazil, bringing not only technical expertise but also the trust and respect of the local skate community - essential to the success of this project.\n\n### Success Metrics\n\nThe success of this project will be measured through three main areas: 1. Community Growth: 50+ Brazilian skaters actively participating in in-person events within 6 months Community group with at least 75 active members 3-5 community leaders identified and empowered to grow the movement 2. Web3 Adoption: 30+ new wallets created through onboarding program 20+ skaters making their first interaction with NFTs or VRBS proposals Measurable increase in Brazilian interactions with VRBS content on social platforms 3. Cultural Impact: Documentation of at least 10 stories of local skaters through NFTs on Zora Evidence of VRBS terminology being naturally adopted in the local skate community At least 2 collaborations between Brazilian artists/skaters and the global VRBS community These metrics will be tracked monthly and shared through visual updates on Farcaster, allowing for transparency and ongoing adjustments to the project.\n\n### Other info\n\nRegional expansion potential: Although the project will start in São Paulo, I have connections with skate communities in other Brazilian cities such as Rio de Janeiro, Brasília and Salvador. With positive initial results, we can create a replicable model for national expansion. Strategic partnerships: I have already established preliminary conversations with local skate brands, urban artists such as @grafvisionsp and the Blackchain podcast to amplify the project’s reach. These partnerships are not dependent on additional funding and can be activated immediately. Sustainability: Bless Skateshop will serve as a permanent operational base for the project, ensuring continuity even after the initial funding period. I intend to develop a model where part of the sales of VRBS-related products will be directed to maintaining community activities. Social inclusion: I have proven experience working with young people from vulnerable communities through our social cuts program. This expertise will be applied to ensure that the project reaches not only the already privileged, but also talent from peripheral areas that are typically left out of digital opportunities. Open Documentation: The entire implementation process, including successes and challenges, will be documented and shared as an educational resource for other global communities interested in replicating the model. I believe transparency is key to the healthy growth of the ecosystem.\n", "title": "Bless SkateVRBS Brasil"}