{"signature": "0x9447598c8b14866dddbcf0697ddd26e5d3addc83333d339df04adaafcc672527130c3e5b197fa44190175b96de430b27205e217f6b5cdba0ec669f6333c092d21b", "application": {"round": "0x2d4d59757d5a7c3c376fc47b9f4501c347b9654d", "answers": [{"type": "email", "hidden": true, "question": "Email Address", "questionId": 0, "encryptedAnswer": {"ciphertext": "sg6+M9l1FmttjTBZ1vV/1h4UJsG8TTujGrz1lmiUg7EYd9cDAKgUpNYWPdqn0Sgv", "encryptedSymmetricKey": "4d682af09d459d95ea99c2e955d83023fa5a9e10b74a7bc58d918628b0bef2ee859ed5fa57e7c826b24d95de528fea0b2ddebf3c098c7ff33ded30875c1ae869d662846b1cd5dcb8222533b3d8d0a81b3ae5bcf9cc19fa8a0ee018b8abc5cc848b85e0d0c1638274d3e3b18b08eae8481eeda781fd518e352fc7f375d296f7db00000000000000200a315fa55093bad17154218bb1f0921c67fc581468e6d24dd44d5c7d236ec2b8d4386d6e98d93c7065feaece8e1aaa88"}}, {"type": "short-answer", "answer": "mukul601", "hidden": true, "question": "Telegram Handle", "questionId": 1}, {"type": "short-answer", "answer": "https://github.com/AdToken-2024/adtoken-dapp", "hidden": true, "question": "Project GitHub Repo", "questionId": 2}, {"type": "short-answer", "answer": "https://x.com/ad_token_?t=_f-9rVnRvobv5XRpsgtEQw&s=09", "hidden": true, "question": "Link to your Public Group Chat", "questionId": 3}, {"type": "short-answer", "answer": "No ", "hidden": true, "question": "Have you participated in a previous Gitcoin Grants Round? If so, please name the rounds or link the builder profile to prior rounds.", "questionId": 4}, {"type": "paragraph", "answer": "AdToken enhances the Ethereum network's infrastructure by providing a peer-to-peer advertisement network that leverages blockchain technology for transparent and efficient ad placements. Our platform operates on the Arbitrum chain, which significantly reduces gas fees and transaction times compared to Ethereum's mainnet, making advertising more accessible to a broader range of users.\n\n**Key Contributions:**\n- **Real-Time Payments**: Advertisers and publishers receive immediate compensation for each payable event, improving cash flow and engagement within the ecosystem.\n- **Dynamic Pricing Model**: Our algorithm optimizes ad placements based on real-time data, leading to better targeting and reduced costs for advertisers.\n- **Metrics**: Since our MVP launch on the SUI mainnet, we have facilitated over 15 campaigns, engaging more than 300 affiliates, showcasing significant traction in user participation.\n", "hidden": true, "question": "How does your project contribute significantly to the Ethereum network's infrastructure? Please provide specific examples and metrics if available.", "questionId": 5}, {"type": "paragraph", "answer": "AdToken is pioneering a new approach to advertising by combining traditional advertising strategies with blockchain's inherent benefits of transparency and security. Our development work focuses on:\n\n- **Privacy**: We utilize smart contracts to manage escrow agreements between advertisers and influencers/publishers, ensuring that user data remains secure and private while maintaining compliance with advertising standards.\n- **Interoperability**: Our multi-chain strategy enables seamless integration across different blockchain platforms, allowing advertisers and publishers from various ecosystems to participate in our network. We are actively developing an iframe solution that can be embedded across different dApps and websites.\n- **User Experience**: Our platform is designed with user-friendly interfaces, making it easy for advertisers to create campaigns and for publishers to embed ad tags. This accessibility helps drive adoption and engagement within the Web3 advertising space.", "hidden": true, "question": "Describe any pioneering development work in your project, particularly in enhancing privacy, interoperability, or user experience.", "questionId": 6}, {"type": "paragraph", "answer": "AdToken addresses several key challenges within the Ethereum ecosystem:\n\n- **High Costs and Inefficient Targeting**: Traditional advertising platforms are often expensive and suffer from inefficient targeting, resulting in wasted budgets. AdToken’s algorithm-driven model allows for cost-effective targeting and real-time bidding, significantly improving ROI for advertisers.\n  \n- **Delayed Payments and One-Sided Revenue Sharing**: Influencers and publishers frequently experience payment delays and unfavorable revenue-sharing models. Our real-time, gas-free payment system ensures that participants are compensated instantly, promoting higher engagement and satisfaction.\n  \n- **Lack of Decentralized Solutions**: Existing ad platforms are centralized and lack transparency. By leveraging blockchain technology, AdToken creates a trustless environment that empowers all participants and ensures fair revenue distribution.", "hidden": true, "question": "What specific problems or challenges in the Ethereum ecosystem does your project address? How does your solution improve upon existing alternatives?", "questionId": 7}, {"type": "paragraph", "answer": "**Roadmap:**\n\n- **Q1 2024**: Complete integration of our AdSense solution across multiple blockchains, enhancing interoperability and user access.\n- **Q2 2024**: Launch our iframe integration, enabling publishers to embed ads easily and drive revenue through our platform.\n- **Q3 2024**: Expand the range of ad formats and targeting capabilities, including dynamic ad placements and enhanced analytics for advertisers and publishers.\n- **Q4 2024**: Initiate a community-driven feedback program to continuously improve our platform based on user input.\n\n**Use of Grant Funds:**\n- **Development Costs (60%)**: Funding will be allocated towards hiring additional developers to accelerate the integration of multi-chain capabilities and the development of our AdSense solution.\n- **Marketing and Community Engagement (30%)**: Resources will be dedicated to promoting AdToken within the Web3 community to attract advertisers and publishers.\n- **Security Audits and Infrastructure Improvements (10%)**: A portion will be used for conducting regular security audits to ensure the integrity of our platform and enhance overall security measures.", "hidden": true, "question": "Outline your project's roadmap and how the grant funds will be used to achieve your development goals.", "questionId": 8}, {"type": "paragraph", "answer": "AdToken contributes to the decentralization of the Ethereum network by enabling a peer-to-peer advertising ecosystem that empowers users without relying on centralized intermediaries. By fostering direct connections between advertisers, influencers, and publishers, we eliminate the need for traditional ad networks that often monopolize the advertising space.\n\n**Security Contributions:**\n- **Smart Contracts**: Our use of smart contracts for escrow agreements enhances security by ensuring that funds are only released upon verification of conditions, minimizing the risk of fraud.\n- **Transparency**: All transactions are recorded on the blockchain, providing an immutable record of interactions, which increases trust among participants and enhances accountability.\n\nBy creating a decentralized advertising platform, AdToken not only enhances the Ethereum ecosystem's resilience but also supports the broader goal of decentralization in blockchain technology.", "hidden": true, "question": "How does your project contribute to the decentralization and security of the Ethereum network?", "questionId": 9}, {"type": "paragraph", "hidden": true, "question": "For any project deploying smart contracts on blockchain networks, please list all your deployer addresses and their corresponding blockchain networks. Use this format for each entry: [deployer_address], [chain_id]—for example, 0x123abc..., 42161 (This represents a deployer address on the Arbitrum network). Please include a separate line for each unique deployer address and blockchain combination.", "questionId": 10}], "project": {"id": "0xa070aa378a15747ee02e8c5da8fdc3c0c212e9174ee0b8f2b09bd66497289041", "title": "AdToken", "logoImg": "bafkreibhpa3w6gqpqafnkhi3m3whkc3bkq5ikejoiwzfehr5d6mz6ead7y", "metaPtr": {"pointer": "bafkreib76f4znudfihplap5ea53sz4tu2vas5wtfxbliqcdirfxg632z44", "protocol": "undefined"}, "website": "https://adtoken.co", "bannerImg": "bafkreias6gcc3my44g6dp4iei6757kiyrocl5qomq2ehljtdd2xktekvim", "createdAt": 1730240054378, "userGithub": "Mukul-AdToken", "credentials": {"github": {"type": ["VerifiableCredential"], "proof": {"jws": "eyJhbGciOiJFZERTQSIsImNyaXQiOlsiYjY0Il0sImI2NCI6ZmFsc2V9..dZE9UQHZo-BWkjlarQT8qR5fZX5h-4FCbtEseNA93dwiTeD5YROSjqDyfSBrfbLCcwBYX0V_Gv2QsGRwcVyiAQ", "type": "Ed25519Signature2018", "created": "2024-10-29T22:17:57.470Z", "proofPurpose": "assertionMethod", "verificationMethod": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC#z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC"}, "issuer": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC", "@context": ["https://www.w3.org/2018/credentials/v1"], "issuanceDate": "2024-10-29T22:17:57.470Z", "expirationDate": "2025-01-27T22:17:57.470Z", "credentialSubject": {"id": "did:pkh:eip155:1:0x67b85409d1AA497991E3beA28b5c984400F237eC", "hash": "v0.0.0:RWBypIl/ZSVhmuygIKJyZ+rTy4BN39gCsN3KX6bD5aw=", "@context": [{"hash": "https://schema.org/Text", "provider": "https://schema.org/Text"}], "provider": "ClearTextGithubOrg#AdToken-2024#176953894"}}, "twitter": {"type": ["VerifiableCredential"], "proof": {"jws": "eyJhbGciOiJFZERTQSIsImNyaXQiOlsiYjY0Il0sImI2NCI6ZmFsc2V9..tu5QLu6P-KvXrY8GeeDoqnnmY4ENzUNIpKW0cbuvDRRM9cQj_ZBsB6qx4xc8a4R4JXD3-5HkN1VVp7Zcp7eiBA", "type": "Ed25519Signature2018", "created": "2024-10-29T22:14:57.094Z", "proofPurpose": "assertionMethod", "verificationMethod": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC#z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC"}, "issuer": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC", "@context": ["https://www.w3.org/2018/credentials/v1"], "issuanceDate": "2024-10-29T22:14:57.094Z", "expirationDate": "2025-01-27T22:14:57.094Z", "credentialSubject": {"id": "did:pkh:eip155:1:0x67b85409d1AA497991E3beA28b5c984400F237eC", "hash": "v0.0.0:PDYK+1uNwdfc0kB6+UwvFm7spJu074EXILwk4wH6o50=", "@context": [{"hash": "https://schema.org/Text", "provider": "https://schema.org/Text"}], "provider": "ClearTextTwitter#ad_token_"}}}, "description": "**AdToken: A Next-Gen Peer-to-Peer Advertisement Network**\n\n**Overview**\nAdToken is an innovative peer-to-peer advertisement network that revolutionizes the way businesses connect with global influencers and publishers. Built on the Arbitrum chain, we are dedicated to expanding our multi-chain capabilities, ensuring seamless integrations and enhanced functionality across various blockchain platforms.\n\n**Meet the Team**\n- **Mukul Israni, Founder & CEO**: Leading the product and business side, Mukul has extensive experience in building ground-up products in Web3, B2B SaaS, and social domains.\n- **Tarun Khurana, Co-Founder & CTO**: A seasoned solution architect and blockchain specialist with over a decade of industry experience, Tarun drives our technical vision.\n\n**Current Development**\nAdToken is currently in its internal beta phase, where we are actively updating and refining our codebase. You can explore our platform through our mainnet environment: [AdToken Mainnet](https://www.adtoken.co/), or check out our testnet environment featuring our beta AdSense solution: [AdToken Testnet](https://adtoken.walrus.site/#/affiliator/demo). Here, you’ll find our ads board showcasing various ad sizes and formats in action.\n\n**How AdToken Works**\n- **For Advertisers**: Businesses can create ad campaigns tailored to their marketing and growth needs, setting specific rates for impressions, clicks, video views, interactions, and more. Our platform allows for real-time payments for each payable event, ensuring that advertisers see immediate value for their investments.\n  \n- **For Influencers and Publishers**: Advertisements can be promoted by influencers through our dedicated portal or distributed to publishers via our AdSense solution. This integration allows websites, apps, and extensions to embed our ad tags and earn revenue based on the traffic they generate from every payable event.\n\n**Key Features**\n- **Dynamic Multi-Chain Strategy**: While we are currently on Arbitrum, we are working diligently to extend our services across multiple blockchains, providing users with a wider reach and diverse options for their advertising campaigns.\n- **AdSense Solution**: This flagship product allows projects and decentralized applications (dApps) to integrate our HTML tags easily, facilitating ad placements and running relevant ads akin to Google Ads.\n- **Real-Time, Gas-Free Payments**: Our platform leverages blockchain technology to provide instant compensation for influencers and publishers, eliminating delays and reducing fees associated with traditional advertising methods.\n\n**Community and Ecosystem Growth**\nAs we build in stealth mode, our focus is on onboarding both publishers and advertisers. We aim to empower SUI dApps and games by integrating our iframe solutions, enabling them to monetize their high-value web3 traffic while simultaneously growing their user base.\n\n**Future Directions**\nIn addition to our current offerings, we are inspired by the Blinks concept from Solana's Dialect. Our goal is to develop our own Blinks solution for SUI, which will feed into our AdSense solution, making on-chain interactions more accessible and efficient for users.\n\n**Conclusion**\nAdToken is not just an advertisement network; it’s a platform designed for the future of decentralized advertising. With our focus on multi-chain integration, innovative ad solutions, and a commitment to enhancing user experiences, we are poised to redefine how advertising works in the blockchain ecosystem.", "lastUpdated": 0, "projectGithub": "AdToken-2024", "projectTwitter": "ad_token_"}, "recipient": "0x67b85409d1AA497991E3beA28b5c984400F237eC"}}