{"title": "The Flippening", "logoImg": "bafkreidu2hve6cjrnnioakr5k27zzjl6jrvjmj3v4ipahatb5gjeyczz4q", "website": "https://flippening.co/", "bannerImg": "bafkreiehly4i337x4hshnnucp4pvpupfay7kj7krstcrargkdlqihj4zgy", "createdAt": 1699464438227, "credentials": {"twitter": {"type": ["VerifiableCredential"], "proof": {"jws": "eyJhbGciOiJFZERTQSIsImNyaXQiOlsiYjY0Il0sImI2NCI6ZmFsc2V9..lmG0-bdvnSoDLNm0h2tFJTemz-FOdbFRnFzPNmLaDz_7u8jZ1ApGKCqBf2b3b8daY8vY3kO0ICMnpbRVmu-5DQ", "type": "Ed25519Signature2018", "created": "2023-11-08T16:55:00.868Z", "proofPurpose": "assertionMethod", "verificationMethod": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC#z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC"}, "issuer": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC", "@context": ["https://www.w3.org/2018/credentials/v1"], "issuanceDate": "2023-11-08T16:55:00.867Z", "expirationDate": "2024-02-06T16:55:00.867Z", "credentialSubject": {"id": "did:pkh:eip155:1:0xe9Ac65e847fFa5F56f7fa44e51b24dEeD7E40bEC", "hash": "v0.0.0:1mQwejmP3qmEjfvojn8wcFo65/PlN29K0auAvWNO0QQ=", "@context": [{"hash": "https://schema.org/Text", "provider": "https://schema.org/Text"}], "provider": "ClearTextTwitter#HelloFlippening"}}}, "description": "# Flippening- T**he world’s largest crypto newsletter**\n\n'The Flippening' is one of the largest and most influential Web3 newsletters globally. Our mission is to educate, engage, and inspire the global Web3 community through high-quality content and thought leadership. A completely bootstrapped project that was created at the peak of the bear market and has managed to grow to around 500,000+ readers today.\n\n## The Flippening’s **Impact**\n\n- **Audience:** 'The Flippening' reaches an impressive 500,000 subscribers worldwide.\n- ****Geographic Reach**:** Our readers span across more than 80 countries, making us a truly global information hub for the Web3 community.\n- ****Click-Through Rate**:** One of the most sought after metrics of any email newsletter is open rates (the number of people opening an email). Since 2021, Apple’s Mail Privacy Protection (MPP) has significantly inflated all open rates across the board, we have never considered boasted of our open rates. What The Flippening truly prides on is the fact that the number of link clicks is at par with some of the gold standards of media and publishing industries. Despite the high volume of subscribers, we have always strived to maintain a respectable click rate of, demonstrating the quality and relevance of our content.\n- **Engagement driven content:** Over the course, we have realized the impoertance of visual content and the ever decreasing attention spans of readers. Now, some of the most informational content on the newsletter is text plus graphical and visual representations.\n\n### **Diverse Sources of Subscriber Acquisition**\n\nOur success in acquiring subscribers comes from a diverse range of sources:\n\n1. ****Referral**:** Leveraging our loyal reader base, we've acquired subscribers at a remarkably low cost of $0.4, demonstrating our readers' commitment to spreading the Web3 knowledge we offer.\n2. ****Recommendations**:** Recommendations has always been an incredibly powerful channel for us, driving substantial organic growth. The fact that readers and other newsletter share The Flippening with friends and other readers signifies the value of the content we provide. This source of acquisition has the highest retention month on month.\n3. ****Cross-Promotion on Other Newsletters**:** Collaborations with fellow newsletters have allowed us to tap into new and engaged audiences, broadening our reach even further.\n4. ****Ads - Google, Facebook**:** While we've invested in advertising on these platforms at a cost of $1.2 per subscriber, the quality of subscribers we acquire through these channels has been exceptional.\n\n### **Commitment to Quality**\n\n'The Flippening' is dedicated to providing top-notch content that informs, educates, and engages the Web3 community. We are committed to upholding the highest standards of journalism and producing insightful, thought-provoking content. Our content encompasses in-depth analyses, exclusive interviews, market insights, and more, delivered directly to the inboxes of our readers every week.\n\n### **The Role of Gitcoin Grant**\n\nWith your support through a Gitcoin Grant, we can continue to improve the quality of our content and reach even more people. Here's how your contribution will make a difference:\n\n1. **Enhanced Content Quality**: We will invest in more in-depth research, exclusive interviews, and expert opinions, ensuring that our readers stay at the forefront of the fast-evolving Web3 landscape.\n2. **Expanded Geographic Reach**: We aim to further diversify our readership by reaching new countries and regions, breaking language barriers to make Web3 knowledge more accessible.\n3. **Community Building**: We plan to host more webinars, AMAs, and live events to foster a strong and engaged community around 'The Flippening,' encouraging knowledge sharing and networking within the Web3 space.\n4. **Video and Audio Content**: With your support, we will branch into video and podcast content, providing a multi-faceted approach to Web3 education and engagement. The team at Flippening is pretty lean. One of the key aspects to build a newsletter that is among the most well know is digital presence. Building quality content is our strength. We now wish to take this quality content and build a digital media and publishing brand. The grant will enable us to invest in AI tools to make content in native languages, experiment with short form video content.", "logoImgData": {}, "bannerImgData": {}, "projectTwitter": "helloflippening"}