{"title": "Web3Brand", "logoImg": "bafkreigabcibhubkbrr6jdtilzlwax377ujniyv6vtoq4qliqlrvilhmbm", "website": "https://www.web3brand.io/", "bannerImg": "bafkreiedr745vsmjkkfqty54np2uvafyojcehakoixhe55d2wf5kv3t3gy", "createdAt": 1721743017040, "credentials": {"twitter": {"type": ["VerifiableCredential"], "proof": {"jws": "eyJhbGciOiJFZERTQSIsImNyaXQiOlsiYjY0Il0sImI2NCI6ZmFsc2V9..Z3XN1tmf1HgZGV8AJpVa6CyQRjtz9ddSHmZzWIEXQ06XS17zivVdREQ5UkuLaboptNviNczfWU6mV1BvAYdKDg", "type": "Ed25519Signature2018", "created": "2024-07-23T13:57:03.393Z", "proofPurpose": "assertionMethod", "verificationMethod": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC#z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC"}, "issuer": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC", "@context": ["https://www.w3.org/2018/credentials/v1"], "issuanceDate": "2024-07-23T13:57:03.393Z", "expirationDate": "2024-10-21T13:57:03.393Z", "credentialSubject": {"id": "did:pkh:eip155:1:0x8295C7d69e1868310acc1b8789094Ec7F23A4bb4", "hash": "v0.0.0:2voNhEjIzfTkdrGcaQke0nESMP8O9rl99y4cMFWHGDQ=", "@context": [{"hash": "https://schema.org/Text", "provider": "https://schema.org/Text"}], "provider": "ClearTextTwitter#starzqeth"}}}, "description": "Web3 and AI are democratizing the relations of production and productive forces, empowering super individuals and enterprises, and forming the next generation of new brands, namely Web3Brand.\n\nWeb3Brand is a user-centric content brand and education community, delivering 1-2 pieces of content per week (articles, podcasts, etc.) to deepdive Web3 and AI-based consumer applications and protocols, including use cases, products, technologies, and business models.\n\nThis helps users better understand and grasp relevant trends while enabling projects to better convey business value and reach consensus with Web3 core users, tech enthusiasts, and other early adopters.\n\nWeb3/Crypto is still early. Most of the current content is either too technical for normal users to understand and know how to use, or too hyped up and lacking long-term value. Chris Dixon's description \"computer and casino culture\" is quite apt. This also hinders more normal users from entering the space.\n\n\"What does this mean for normal users?\"\n\nWeb3Brand hopes to popularize the practical value of Web3 to normal users through in-depth analysis from a user perspective, especially by showcasing the use cases of various applications. This allows users to understand the appeal of Web3 and enables more people to enter this space as consumers and builders.\n\nOur content mainly falls into 3 categories:\n\n1. Web3 application deepdive: From a user perspective, in-depth analysis of application projects' user scenarios and user value to help users better understand and grasp relevant trends.\n2. Web3 brand building: Case studies of native IPs and global brands entering Web3, and how to use Web3 to enhance one's business.\n3. Creator economy: How Web3 and AI empower personal brand building and the development of super individuals.\n\nMember NFT:\nhttps://zora.co/collect/base:0x1229b41b3ef291937eb1d3f0778698903c5933b6/1\n\nTop Content\n\n-如果你有一个朋友想了解Web3和区块链\n\nhttps://www.web3brand.io/p/web3-101-materials\n\n- 万字干货说明书: 打造个人品牌 4 步法（基Twitter和Newsletter的Playbook）\n\nhttps://www.web3brand.io/p/4-steps-playbook-to-build-individual-brand\n\n- 万字长文重新审视：Web3 为品牌创造的 4 个增量价值\n\nhttps://www.web3brand.io/p/4-values-web3-brings-to-brand\n\n- 从 0 到 1亿美金，Jack Butcher 从乙方打工人到 VV Checks 的创意人生\n\nhttps://www.web3brand.io/p/0-100w-jack-butcher\n\n- NFT的大规模采用会因用户热爱IP而来：胖企鹅CEO分享Web3 IP的商业模式设计\n\nhttps://www.web3brand.io/p/pudgy-penguins-luca-netz\n\n- Back to Basic: 通过链下 NFT 实现零成本无需许可的福利（Permissionless Perks）\n\nhttps://www.web3brand.io/p/back-to-basic-nft-permissionless\n\n- 从shop-to-earn到participate-to-earn: 星巴克Odessey团队对web3的思考\n\nhttps://www.web3brand.io/p/starbucks-odessey-web3-participate-to-earn", "logoImgData": {}, "bannerImgData": {}, "projectTwitter": "starzqeth"}