{"signature": "0x2b90cac5742f4231e9178cb68e9b7b25c9da815b40d8b5e5b2e33ad81e59ddfb342af517c17142575595873cc0ee11218a48b19c2daa13c5fa454915e805555e1c", "application": {"round": "0xf31b4a3a742b4d5611cac6542aa0f96493b0b3d0", "answers": [{"type": "email", "answer": "mukul@adtoken.co", "hidden": true, "question": "Email Address", "questionId": 0}, {"type": "short-answer", "answer": "mukul601", "hidden": true, "question": "Telegram Handle", "questionId": 1}, {"type": "link", "answer": "https://t.me/+AYVmBsDUnZk0ZDBl", "hidden": true, "question": "What is your project's public community chat link?", "questionId": 2}, {"type": "paragraph", "answer": "AdToken is a bootstrapped Product though we have received support from multiple sources, including previous grants from Mysten Labs for our initial MVP on the Sui network. Additionally, we are in discussions with ecosystem grants from Polygon and other blockchain ecosystems as we expand into a multi-chain platform. Our bootstrapped development efforts have been supported by our team, with strategic partnerships in place to scale our network of advertisers, influencers, and publishers.  ", "hidden": true, "question": "What funding sources have you secured to date?", "questionId": 3}, {"type": "dropdown", "answer": "Yes", "hidden": true, "question": "Confirm that you have read and agree to comply with the ethical standards and Gitcoin's Quid Pro Quo Policy (https://support.gitcoin.co/gitcoin-knowledge-base/gitcoin-grants/general-questions/what-is-our-quid-pro-quo-policy)", "questionId": 4}, {"type": "paragraph", "answer": "AdToken primarily addresses **“Monetization & Advertising”** in gaming. Our platform enables game developers and gaming content creators to monetize their reach efficiently using blockchain-powered ad placements. We provide targeted, transparent, and gas-free ad campaigns tailored for the gaming industry, allowing developers to engage users, promote in-game items, and drive traffic to their games in a decentralized manner.  ", "hidden": true, "question": "Which of the listed gaming focus areas does your project primarily address?", "questionId": 5}, {"type": "paragraph", "answer": "While AdToken is not a game itself, it provides a **critical infrastructure for game developers and content creators** to run cost-effective, on-chain advertising campaigns. By integrating with Avalanche, AdToken enables:  \n- **On-Chain Ad Monetization:** Allowing Avalanche game developers and influencers to earn directly from in-game ads and sponsorships.  \n- **Web3 Native Advertising:** Supporting token-based campaigns, NFT promotions, and engagement-driven ads, enhancing user acquisition and retention.  \n- **Decentralized Ad Market:** Providing game publishers with an open, transparent, and automated system to run targeted ad campaigns for their Web3 games.  \nThis helps Avalanche-based gaming projects scale faster by reaching the right audience in a verifiable, performance-based way.", "hidden": true, "question": "How does your game create unique value for the Avalanche gaming ecosystem?", "questionId": 6}, {"type": "paragraph", "answer": "AdToken is in the **internal beta phase**, with an MVP live for selected advertisers and publishers. Our display advertising solution is being actively tested with partners, and we have successfully integrated iframe-based ad placements. The campaign creation and analytics dashboards are functional, allowing advertisers to launch and track performance-based campaigns.  \nA **public beta version** with Avalanche-specific integrations is planned for release in Q2 2025, where game developers will be able to create campaigns directly targeting Web3 gaming audiences.  ", "hidden": true, "question": "What is your current development status and playable demo availability?", "questionId": 7}, {"type": "paragraph", "answer": "### **Describe your player acquisition and retention strategy.**  \nAdToken enables game developers to acquire and retain players through:  \n- **Performance-Based Ad Campaigns:** Allowing Web3 games to launch campaigns targeting crypto-native audiences and gaming communities.  \n- **Influencer & KOL Partnerships:** Helping Avalanche games collaborate with streamers, gaming influencers, and esports professionals for organic reach.  \n- **Token & NFT-Based Engagement:** Supporting in-game NFTs, token airdrops, and reward-based advertising to incentivize player retention.  \n- **On-Chain Attribution & Analytics:** Providing real-time tracking of user engagement, retention, and conversions through decentralized analytics tools.  \n\nThis holistic approach ensures that Avalanche-based games can efficiently acquire high-value players while retaining them through interactive and rewarding ad experiences.  ", "hidden": true, "question": "Describe your player acquisition and retention strategy.", "questionId": 8}], "project": {"id": "0xd43c0796e22480756a7471fafd72b25b56fa8afc00e769603ccc03809f242274", "title": "AdToken", "logoImg": "bafkreibhpa3w6gqpqafnkhi3m3whkc3bkq5ikejoiwzfehr5d6mz6ead7y", "metaPtr": {"pointer": "bafkreigj4c4wigjshkty5m7gnaceks5ezeymbnrdipzzsxw2x4657ehycq", "protocol": "undefined"}, "website": "https://www.adtoken.co/", "bannerImg": "bafkreihlacpiqjwicc2vsykjg7fdjfy5sbeydr3ksybbm27t66lb7e7aki", "createdAt": 1740487026510, "userGithub": "Mukul-AdToken", "credentials": {}, "description": "A Peer to Peer advertisement Network ", "lastUpdated": 0, "projectGithub": "AdToken-2024", "projectTwitter": "ad_token_"}, "recipient": "0x67b85409d1AA497991E3beA28b5c984400F237eC"}}