{"signature": "0x384108c2a0175041d568dbcf51e043d5d633e30855148a663b0b1320e8bfbc47311a2d2c4b933507dfe193fe39dca9b5be5bc9437cffccf571f67cf75c35195b1c", "application": {"round": "0xd755dc81c6874e4977685eeade82833d241fa51a", "answers": [{"type": "email", "answer": "mukul@adtoken.co", "hidden": true, "question": "Email Address", "questionId": 0}, {"type": "short-answer", "answer": "mukul601", "hidden": true, "question": "Telegram Handle", "questionId": 1}, {"type": "link", "answer": "https://t.me/+AYVmBsDUnZk0ZDBl", "hidden": false, "question": "What is your project's public community chat link?", "questionId": 2}, {"type": "paragraph", "answer": "AdToken is a bootstrapped Company & had secured grants hackathon wins  from multiple sources, including previous grants from Mysten Labs for our initial MVP on the Sui network. Additionally, we are in discussions with ecosystem grants from Polygon and other blockchain ecosystems as we expand into a multi-chain platform. Our bootstrapped development efforts have been supported by our team, with strategic partnerships in place to scale our network of advertisers, influencers, and publishers. ", "hidden": true, "question": "What funding sources have you secured to date?", "questionId": 3}, {"type": "dropdown", "answer": "Yes", "hidden": true, "question": "Confirm that you have read and agree to comply with the ethical standards and Gitcoin's Quid Pro Quo Policy (https://support.gitcoin.co/gitcoin-knowledge-base/gitcoin-grants/general-questions/what-is-our-quid-pro-quo-policy)", "questionId": 4}, {"type": "paragraph", "answer": "AdToken primarily addresses **\"Monetization & User Acquisition\"** in the DeFi space. Our platform enables DeFi protocols, dApps, and liquidity providers to launch targeted, performance-based advertising campaigns directly within the Avalanche ecosystem. By integrating on-chain analytics and incentive-based advertising, we help DeFi projects acquire high-value users, drive liquidity, and sustain engagement through transparent and cost-effective marketing strategies.  ", "hidden": true, "question": "Which of the listed DeFi focus areas does your project primarily address?", "questionId": 5}, {"type": "paragraph", "answer": "AdToken serves as a **decentralized advertising and user acquisition infrastructure** tailored for DeFi projects on Avalanche. Our value proposition includes:  \n- **Performance-Based DeFi Ads:** Enabling DeFi protocols to attract liquidity providers, traders, and stakers through cost-effective, on-chain ad campaigns.  \n- **Automated On-Chain Attribution:** Allowing DeFi projects to track campaign effectiveness in real-time through blockchain-verified analytics.  \n- **Web3 Native Monetization for dApps:** Providing Avalanche-based DeFi applications with a new revenue stream via integrated ad placements.  \n- **Token-Based Engagement & Retention:** Supporting DeFi protocols with reward-based advertising, enabling token airdrops, referral programs, and staking incentives to drive long-term participation.  \n\nThis infrastructure helps Avalanche DeFi projects scale efficiently while maintaining a **transparent, trustless**, and **decentralized approach** to marketing and user growth.  ", "hidden": true, "question": "How does your project create unique value for the Avalanche DeFi ecosystem?", "questionId": 6}, {"type": "paragraph", "answer": "AdToken is in the **internal beta stage**, with an MVP live for select advertisers and publishers. We have developed and tested **display ad placements, campaign creation tools, and real-time analytics dashboards** for tracking ad performance. Our **AdSense-like iframe solution** is being tested with early partners, allowing dApps to integrate monetized ad spaces seamlessly.  \n\nFor Avalanche-specific integrations, we plan to:  \n- Implement **Avalanche-based payment & settlement solutions** for campaign transactions.  \n- Support **DeFi-specific ad formats** such as **liquidity mining promotions, staking incentives, and token launch campaigns**.  \n- Develop **on-chain tracking tools** to verify ad-driven conversions for DeFi platforms.  \n\nA **public beta release** with Avalanche support is scheduled for **Q2 2025**, allowing DeFi protocols to launch campaigns directly within the ecosystem.  ", "hidden": true, "question": "What is your current development status?", "questionId": 7}, {"type": "paragraph", "answer": "AdToken’s **growth strategy** for Avalanche DeFi includes:  \n- **Incentivized Liquidity Ads:** Enabling DeFi protocols to promote high-APY liquidity pools and yield farming opportunities.  \n- **Influencer & Publisher Network Expansion:** Connecting Avalanche DeFi projects with influencers, KOLs, and crypto-native publishers to drive organic adoption.  \n- **Seamless Wallet & dApp Integration:** Providing Avalanche dApps with **plug-and-play ad monetization tools** to earn from integrated ad spaces.  \n- **Gas-Free Ad Campaigns for DeFi Projects:** Allowing protocols to **sponsor** transactions for first-time users, reducing onboarding friction.  \n- **Real-Time Analytics & Attribution:** Helping DeFi platforms track **user journeys from ad clicks to liquidity provision** with on-chain data.  \n\nBy **bridging advertising with DeFi**, AdToken ensures sustainable **user acquisition, liquidity growth, and protocol adoption** within the Avalanche ecosystem.  ", "hidden": true, "question": "What is your plan for growing user adoption and liquidity on Avalanche?", "questionId": 8}], "project": {"id": "0xd43c0796e22480756a7471fafd72b25b56fa8afc00e769603ccc03809f242274", "title": "AdToken", "logoImg": "bafkreibhpa3w6gqpqafnkhi3m3whkc3bkq5ikejoiwzfehr5d6mz6ead7y", "metaPtr": {"pointer": "bafkreifugs6bgvr5rdpnxaypfmxu6ylvn33h6qj5z4kxoqw2p5hhnyhb5u", "protocol": "undefined"}, "website": "https://www.adtoken.co/", "bannerImg": "bafkreihlacpiqjwicc2vsykjg7fdjfy5sbeydr3ksybbm27t66lb7e7aki", "createdAt": 1740487026510, "userGithub": "Mukul-AdToken", "credentials": {}, "description": "### **AdToken: The Decentralized Ad Network for Web3 Monetization and Growth**  \n\n#### **Overview**  \nAdToken is a **next-generation decentralized advertising network** that seamlessly connects **advertisers, influencers, content creators, and publishers** on-chain. Built to leverage the power of blockchain technology, AdToken provides a **trustless, transparent, and performance-driven** advertising ecosystem, enabling businesses and Web3 projects to launch cost-effective ad campaigns while ensuring fair compensation for publishers and influencers.  \n\nWith an **iframe-based AdSense-like solution**, AdToken allows websites, dApps, and gaming platforms to seamlessly integrate ad placements while offering real-time **on-chain tracking, smart contract-based payments, and dynamic pricing mechanisms**.  \n\nCurrently, AdToken is **live on Sui with multi-chain expansion plans**, focusing on integrating with **Avalanche, Polygon, Arbitrum, and SEI** to support DeFi, gaming, and general Web3 advertising needs.  \n\n---\n\n### **Key Features & Offerings**  \n\n#### **1. Decentralized Ad Marketplace**  \n- Advertisers can **launch, manage, and track ad campaigns** across Web3 platforms.  \n- Publishers, dApps, and content creators can **monetize their digital assets** by integrating AdToken’s iframe-based ad placements.  \n- **Dynamic pricing model** ensures fair and performance-driven payouts based on clicks, impressions, or user engagement.  \n\n#### **2. Performance-Based & On-Chain Ad Campaigns**  \n- Supports **Display Ads, Social Ads, Video Ads, Interactive Ads, and NFT/Token-based Ads**.  \n- Blockchain-powered **tracking and attribution** ensures **no fraud, no middlemen, and complete transparency** in ad performance.  \n- **Pay-per-click (PPC), Pay-per-view (PPV), and Pay-per-action (PPA) models** available for advertisers.  \n\n#### **3. Web3-Native Monetization & AdSense Alternative**  \n- **Website & dApp owners** can integrate an **iframe-based AdSense alternative** to earn revenue through verified advertisers.  \n- Publishers receive **real-time earnings** based on smart contract settlements, eliminating **delayed payments** and revenue disputes.  \n- Supports **multi-chain payments**, allowing earnings in **SUI, AVAX, ARB, MATIC, and stablecoins**.  \n\n#### **4. AdToken Open Bid System**  \n- Advertisers can post **open or fixed-budget campaigns**, allowing influencers and publishers to **compete for ad placements**.  \n- Works as a **decentralized job board** for influencers, enabling **peer-to-peer ad campaign participation**.  \n\n#### **5. Advanced On-Chain Analytics & Attribution**  \n- **Decentralized tracking system** verifies every click and conversion, ensuring **no bot traffic or fake engagement**.  \n- **Real-time dashboards** provide campaign performance insights, including:  \n  - Click-through rates (CTR)  \n  - Engagement metrics  \n  - Conversion tracking  \n  - Publisher earnings breakdown  \n- **AI-powered targeting algorithms (Ridhm Engine)** match advertisers with **high-performing influencers & publishers** for better ROI.  \n\n#### **6. Multi-Chain & Web3 Integrations**  \n- Live on **Sui**, expanding to **Avalanche, Polygon, Arbitrum, and SEI**.  \n- Wallet-based authentication with **Stashed, Walrus, and MetaMask** support.  \n- Future integration plans for **Tokenized Ad Payments, Web3 social verification, and AdDAO governance system**.  \n\n---\n\n### **Use Cases & Benefits for Avalanche Ecosystem**  \n\n#### **For DeFi Projects**  \n- **Liquidity & Yield Farming Promotions** – Advertise **high-APY pools, staking opportunities, and token launches**.  \n- **Performance-Based Marketing** – Ensure **DeFi user acquisition with real on-chain engagement tracking**.  \n- **Gas-Free Ad Campaigns** – Allow DeFi projects to **sponsor** transactions, reducing onboarding friction for new users.  \n\n#### **For Web3 Gaming & NFT Platforms**  \n- **Token & NFT-Based Engagement Ads** – Promote **in-game assets, play-to-earn mechanics, and NFT launches**.  \n- **Seamless Ad Integration in dApps & Games** – Developers can **earn revenue** from in-game ads while providing a non-intrusive ad experience.  \n- **Web3 Influencer & KOL Promotions** – Leverage **crypto-native streamers and gaming content creators** to drive game adoption.  \n\n#### **For Web2 & Web3 Publishers**  \n- **New Revenue Stream** – Publishers can **earn through verified, on-chain advertising** rather than relying on Web2 ad networks.  \n- **Fair & Transparent Earnings** – Payments are settled **automatically via smart contracts** with **zero revenue loss** to middlemen.  \n- **Multi-Chain Payouts** – Publishers can **choose payouts in AVAX, stablecoins, or project tokens**.  \n\n---\n\n### **Development Status & Roadmap**  \nAdToken is currently in the **internal beta** phase, with the MVP **live on Sui** and multi-chain expansion in progress.  \n\n#### ✅ **Current Status**  \n- Display ads **(iframe integration tested with early partners)**  \n- Campaign creation & advertiser dashboards **(live in internal beta)**  \n- On-chain tracking & analytics **(partially live)**  \n- Publisher onboarding **(ongoing for early partners)**  \n\n#### 🔜 **Upcoming Milestones (Q2–Q3 2025)**  \n- **Avalanche Integration**: Smart contract support for AVAX-based payments & tracking.  \n- **Multi-Chain Ad Attribution**: Enable tracking across **Sui, Avalanche, and Arbitrum**.  \n- **Web3 Gaming & DeFi Ad Formats**: Develop **in-game ads, NFT promotions, and liquidity farming ads**.  \n- **AI-Powered Targeting (Ridhm Engine)**: Improve ad efficiency with **automated audience matching**.  \n- **Tokenized Ad Payments & Governance**: Introduce a **decentralized AdDAO** for governance and incentive models.  \n\n---\n\n### **Growth Strategy for Avalanche Adoption**  \n- **Targeted Ad Solutions for Avalanche DeFi & Gaming Projects**: Helping new projects scale by **acquiring users, stakers, and traders efficiently**.  \n- **Expanding Influencer & Publisher Network**: Onboarding **Web3 influencers, gaming streamers, and DeFi-focused content creators**.  \n- **Partnerships with Avalanche dApps & Protocols**: Integrating AdToken’s monetization system within **existing dApps and NFT platforms**.  \n- **Token & Reward-Based Campaigns**: Supporting **NFT & token airdrops**, staking promotions, and **interactive ad formats**.  \n- **Seamless UX with Wallet-Based Authentication**: Enabling **gas-free campaign launches & one-click onboarding** for advertisers.  \n\n---\n\n### **Why AdToken?**  \n✅ **Decentralized & Transparent** – No middlemen, **direct advertiser-to-publisher engagement**.  \n✅ **On-Chain Verification** – Every impression, click, and conversion is **blockchain-verified**.  \n✅ **Multi-Chain Scalability** – Expanding beyond Sui to **Avalanche, Polygon, Arbitrum, and SEI**.  \n✅ **Fair & Automated Payments** – Smart contract-based revenue distribution ensures **real-time earnings**.  \n✅ **Gaming & DeFi Focused** – Custom-built **advertising tools for Web3 projects, dApps, and NFT platforms**.  \n\n---\n\n### **Conclusion**  \nAdToken is set to revolutionize **Web3 advertising** by offering a **decentralized, performance-based, and fraud-proof** ad network. With Avalanche integration on the roadmap, AdToken will empower **DeFi projects, gaming platforms, and content creators** to scale their audiences, drive engagement, and **monetize transparently** in the blockchain ecosystem.  \n\nWould you like any refinements or additional details to emphasize specific aspects for the Avalanche grant? 🚀", "lastUpdated": 0, "projectGithub": "AdToken-2024", "projectTwitter": "ad_token_"}, "recipient": "0x67b85409d1AA497991E3beA28b5c984400F237eC"}}