{"signature": "0xb9963d132d4edb89cb32f3e787662643d2797bf0da9a0d2227acd8f6490160664dfcdadeaf9ea17cfb527e54e2ea1dcd430737690cce3a76539dadb562d45cf41c", "application": {"round": "0x3aA3C6cc0004b7366A12b8E4262015AF525531a9", "answers": [{"type": "short-answer", "answer": "The H.E.R. DAO StoryLab is a 6-week creative accelerator that brings together storytellers, developers, and marketers to produce human-centered content that showcases how G$ tokens and the GoodDollar ecosystem are creating real-world impact particularly across the Global South. Participants develop culturally resonant videos, social campaigns, and creative assets that highlight G$ utility in driving financial inclusion. This project is designed to meet the Marketing & Growth Hacking track by transforming technical features into relatable narratives. It supports user adoption and community onboarding through media assets, expanding awareness and driving engagement with GoodDollar across diverse markets.", "hidden": true, "question": "Project Description: Briefly describe your project and how it enhances G$ utility or adoption", "questionId": 0}, {"type": "paragraph", "answer": "Our approach is rooted in collaboration between creatives and developers to bring the GoodDollar ecosystem to life through story. Developers play a key role in guiding the technical integrity of each project, helping integrate tools like the G$ Identity SDK, wallet functionality, and token-based services into the storytelling process. They work alongside storytellers to ensure the content accurately reflects how GoodDollar works on the ground, whether it’s claiming UBI, creating a wallet, or understanding protocol benefits. Together, teams translate these features into narratives designed to onboard new users and deepen community understanding. Through mentorship, technical support, and an ecosystem driven focus, we ensure each piece of content drives meaningful engagement and adoption across diverse communities.\n", "hidden": true, "question": "Technical Implementation: Describe your approach and how it integrates with GoodDollar. For new builders, outline your implementation plan. ", "questionId": 1}, {"type": "paragraph", "answer": "H.E.R. DAO is a globally recognized and impact-driven DAO with a strong track record of running developer hackathons, tech residencies, and educational events across Africa, Asia, Europe, LATAM, North America. The DAO has supported thousands of developers and creatives, with a specific focus on expanding access to Web3 opportunities in the Global South and building inclusive blockchain ecosystems. Its network includes technical mentors, builders, and storytellers who collaborate to bring blockchain tools to life through practical, real-world applications.\n\nThe creative lead for this project is H.E.R. DAO’s Creative Director, April Walker, a filmmaker, Creative Director and strategist with over 8 years of experience telling human stories that explore social impact, innovation, and transformation. Her focus in this initiative is to make emerging technologies like Web3 more relatable and accessible by combining storytelling, ecosystem design, and strategic growth.\n\nLinks:\nH.E.R. DAO Twitter: https://x.com/_HerDAO\nH.E.R. DAO LinkedIn: https://www.linkedin.com/company/h-e-r-dao\nApril Walker LinkedIn: https://www.linkedin.com/in/aprilwalkerfilms/", "hidden": true, "question": "Team Capability: Highlight your team's relevant experience and past delivery of similar projects, particularly in the Web3 space or with GoodDollar. Please add relevant links to members GitHub, Twitter, LinkedIn, etc as needed. ", "questionId": 2}, {"type": "paragraph", "answer": "Roadmap & Milestones:\n\nWeek 1: Program Launch & Team Formation:\n\n- Recruit and onboard a diverse cohort of storytellers, developers, and marketers ( Starting with the H.E.R DAO community)\n\n- Run introductory sessions on GoodDollar, Web3 fundamentals, and storytelling strategy.\nParticipants form teams and select story concepts aligned with GoodDollar's mission.\n\nWeeks 2–4: Mentorship, Development & Content Creation:\n- Weekly expert led workshops covering Web3 storytelling, marketing, and growth.\n\n- Teams begin developing story projects, integrating real-world G$ token use and exploring community impact.\n\n- Developers collaborate on any interactive elements or technical storytelling formats (e.g., dApps, community tools).\n\nWeek 5: Testing, Feedback & Refinement:\n\n- Internal showcase for feedback from mentors and the H.E.R. DAO network.\n\n- Teams revise and refine their projects to align with ecosystem goals, utility education, and community resonance.\n\nWeek 6: Public Launch & Media Distribution:\n\n- Final projects are presented in a global showcase and shared across multiple platforms.\n\n- Teams receive marketing support their content and drive engagement with GoodDollar.\n\n- Content rollout across H.E.R. DAO and partner platforms to reach emerging market audiences.\n\nPost-Program: Growth & Community Integration (Ongoing):\n\n- Media assets continue to support onboarding, education, and ecosystem awareness.\n\n- High potential projects may receive continued support from GoodDollar.\n", "hidden": true, "question": "Roadmap & Milestones: Outline 3-5 key milestones with timeframes demonstrating how you'll deliver value to the GoodDollar ecosystem.", "questionId": 3}, {"type": "paragraph", "answer": "We’ll use the H.E.R. DAO Story Lab to attract and onboard new users through stories that make G$ feel useful and relevant. These stories will spotlight real people and communities engaging with G$ in everyday ways, breaking down Web3 in a relatable way and building trust.\n\nOur adoption strategy includes:\n\n- Creative storytelling campaigns designed to educate and guide users to claim G$ and set up wallets.\n\n- Community storytelling challenges, where people share their own G$ experiences and earn rewards through the Engagement Rewards platform.\n\n- Practical use case mapping, encouraging peer-to-peer transactions and everyday utility within local ecosystems.\n\nWe’ll measure success through custom onboarding links, story submissions, and platform activity tracking wallet signups, G$ claimed, shared stories and user engagement. We’ll use Engagement Rewards to track key user actions like wallet signups, story submissions, and referrals  and automatically reward participants with G$. This allows us to grow organically while measuring real impact. ", "hidden": true, "question": "User Adoption Strategy: How will you attract users to your project and drive G$ adoption? Include specific strategies or metrics. You can find more details on the engagement rewards to support this at: https://engagement-rewards.vercel.app/ ", "questionId": 4}, {"type": "paragraph", "answer": "We’ll allocate funding to maximize quality content and community engagement:\n\nContent Creation (40%) – Producing high-quality stories (video, written, audio) that educate and inspire action\n\nCommunity Incentives (25%) – G$ rewards for users who submit stories, refer others, or participate in challenges\n\nMarketing & Distribution (20%) – Promoting stories across platforms to expand visibility and drive adoption\n\nTech & Tools (10%) – Basic infrastructure like site updates, tracking tools, and integrations with Engagement Rewards\n\nProject Management (5%) – Coordination, monitoring impact, and reporting\n", "hidden": true, "question": "Funding Allocation: How will you allocate the funding to maximize impact? Provide a simple breakdown of resource allocation. ", "questionId": 5}, {"type": "paragraph", "answer": "Our project fits right into the GoodDollar ecosystem by adding a story-driven marketing and growth layer that supports existing initiatives rather than competing with them. While others focus on building tools or onboarding directly, the H.E.R. DAO Story Lab highlights the real-life “why” behind G$ by showing how it’s being used in everyday situations through powerful, relatable storytelling.\n\nBy sharing these real experiences, we help shine a light on the work already happening in the ecosystem, making it easier for people to connect with and understand the value of G$. It’s about meeting people where they are and showing them what’s possible. Through our integration with Engagement Rewards, we’ll also fuel organic growth by rewarding users for actions like referrals, wallet signups, and story sharing.\n\nIn short, we help grow the ecosystem by making it feel real, relevant, and worth talking about.\n", "hidden": true, "question": "Ecosystem Contribution: How does your project complement existing initiatives in the GoodDollar ecosystem rather than competing with them?", "questionId": 6}, {"type": "dropdown", "answer": "Yes", "hidden": true, "question": "Ethical Compliance: Confirm you have read and will comply with the ethical standards outlined in the eligibility criteria.", "questionId": 7}, {"type": "paragraph", "answer": "We’re building something that feels personal. This project is about more than just adoption, it's about helping people feel connected, included, and inspired to take part in Web3 through real stories they can relate to.\nOur team reflects the communities we serve, diverse, creative, and deeply invested. We’ve got experience in storytelling, grassroots engagement, and Web3 strategy, and there’s already excitement from collaborators who want to join us in the accelerator. With the right support, we’re ready to make this meaningful, practical, and impactful from day one.\n", "hidden": true, "question": "Additional Info: Is there anything else critical for evaluating your project that wasn't covered in the questions above?", "questionId": 8}], "project": {"id": "0x2631d00877ab5c48afbfa056496410f90dfadfb9e70b3ee6bdb84c5e9ea3d773", "title": "WEB3 IMPACT STORY LAB ACCELERATOR ", "logoImg": "bafkreifps2memg4mdoitr7nxpyw7wo55fnpu6escqlyuo4ugnvyz4wxswq", "metaPtr": {"pointer": "bafkreiahftnotb5xsoigabk76wyjwjjkzxvelswdgszni6alkadlsjo4my", "protocol": "undefined"}, "website": "https://www.her-dao.xyz", "bannerImg": "bafkreibfwrz7y6hg3wosjcg5fb4hs75oulwh2onvgf76bhxpr7euh4l2pe", "createdAt": 1743846765611, "userGithub": "aprilsevenwalker", "credentials": {}, "description": "The H.E.R. DAO StoryLab Accelerator is a 6-week immersive experience where storytellers and developers team up to create powerful, human-centered stories that show how Web3, Universal Basic Income (UBI), and blockchain tools like GoodDollar and Celo are expanding financial inclusion in real communities. Participants explore the real-world impact of decentralized tech while building creative and technical skills in storytelling, blockchain, and digital strategy.\n\nWith support from the H.E.R. DAO network including marketing mentorship, public showcases, and community partnerships. Each project is designed to engage new audiences and grow GoodDollar’s user base through culturally relevant, emotionally resonant content.\n\nAs one of the most diverse and impact-driven DAOs in Web3, H.E.R. DAO brings access to untold stories from the Global South, deep trust within dev communities, and a proven ability to activate ecosystems. In a space where tech often feels inaccessible, stories are what make it real. \n\nExecution Plan & Ecosystem Integration:\n\n- 6-week online accelerator with a cohort of creatives, developers, and marketers\n- Weekly expert-led sessions on storytelling, Web3 tools, and growth strategy\n- Mentorship and ongoing support from the H.E.R. DAO community\n- Cohort teams co-create storytelling-based campaigns around GoodDollar’s impact and utility\n- Final deliverables include media assets (videos, campaigns, articles, etc.) optimized for community resonance, virality, and growth\n\nThis project is designed to meet the Marketing & Growth Hacking track while integrating with the GoodDollar ecosystem through real-world stories showcasing G$ token use, protocol education, and ecosystem adoption. The final showcase and media assets will support broader community onboarding and GoodDollar utility awareness, especially across emerging markets.\n\nThis accelerator offers a creative, and scalable approach to marketing helping GoodDollar drive growth, boost visibility, and build long-term community engagement through the power of story.\n\n", "lastUpdated": 0, "projectGithub": "h.e.r dao", "projectTwitter": "_HerDAO"}, "recipient": "0x8F196252E39b632d6dd63f0BBCBb3E4E4D079104"}}